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Summation Push
Auren Hoffman's Summation Push for the
week of May 4, 1998
You can visit my thoughts and reflections at http://www.summation.net or you
can be lazy and wait for these tidbits to be sent right to your in box
(subscribe and unsubscribe information is at the end of this e-mail).
This issue:
* Industry Insights: Amazon.com
* Immigration Follow-up
* Hoffman Spam Index
* Summation Push Picks Links
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INDUSTRY INSIGHTS:
Everyone is hyping Amazon. Is it for good reason?
On the face of it, I can't see why their market cap is over $2 billion. But
they do have a few things going for them like incredible branding, a good
site, and strong marketing.
I bought a biography on the early years of Lyndon Johnson from Amazon a few
months ago. Then, a month after purchasing the book, they sent me an e-mail
suggesting three more books to read. I thought this was a great marketing
idea and I looked over the books.
The first recommendation was for a biography on the later years of Lyndon
Johnson. Easy enough. The second book was a biography on Harry Truman. That
suggestion makes sense -- both were Democratic presidents in a similar era.
But the third book was a biography on Lee Atwater (former campaign manager
for George Bush in 1988) -- a book that I actually read a year prior (and
liked). I'm not sure how they're computer suggested the Atwater book, but it
was a great choice.
(all rumors and insights sent to auren@summation.net
will be kept confidential)
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IMMIGRATION FOLLOW-UP
A few months ago I sent a push about immigration. For those of you who
regularly read the San Jose Business Journal, you might want to check out an
editorial I wrote:
http://www.amcity.com/sanjose/stories/033098/editorial5.html
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HOFFMAN SPAM INDEX:
Check out what's happening with Spam at:
http://www.summation.net/spam.html
The Hoffman Spam Index is updated weekly.
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THIS WEEK'S LINKS:
* Virtual Vegas (http://www.virtualvegas.com)
-- fun and betting games on the Internet
* Northern Light (http://www.nlsearch.com/)
-- nicely categorized search engine
* Infospace Reverse Look-up (http://pic1.infospace.com/_1_174531361__info/reverse.htm?r=hp)
-- find people's names and addresses from their phone numbers
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