Summation
with Auren Hoffman
week of May 4, 1998

Summation Push

Auren Hoffman's Summation Push for the week of May 4, 1998

You can visit my thoughts and reflections at http://www.summation.net or you can be lazy and wait for these tidbits to be sent right to your in box (subscribe and unsubscribe information is at the end of this e-mail).

This issue:
* Industry Insights: Amazon.com
* Immigration Follow-up
* Hoffman Spam Index
* Summation Push Picks Links

------------------------------------
INDUSTRY INSIGHTS:

Everyone is hyping Amazon. Is it for good reason?

On the face of it, I can't see why their market cap is over $2 billion. But they do have a few things going for them like incredible branding, a good site, and strong marketing.

I bought a biography on the early years of Lyndon Johnson from Amazon a few months ago. Then, a month after purchasing the book, they sent me an e-mail suggesting three more books to read. I thought this was a great marketing idea and I looked over the books.

The first recommendation was for a biography on the later years of Lyndon Johnson. Easy enough. The second book was a biography on Harry Truman. That suggestion makes sense -- both were Democratic presidents in a similar era. But the third book was a biography on Lee Atwater (former campaign manager for George Bush in 1988) -- a book that I actually read a year prior (and liked). I'm not sure how they're computer suggested the Atwater book, but it was a great choice.


(all rumors and insights sent to auren@summation.net will be kept confidential)

--------------------------------
IMMIGRATION FOLLOW-UP

A few months ago I sent a push about immigration. For those of you who regularly read the San Jose Business Journal, you might want to check out an editorial I wrote:

http://www.amcity.com/sanjose/stories/033098/editorial5.html

--------------------------------
HOFFMAN SPAM INDEX:

Check out what's happening with Spam at:
http://www.summation.net/spam.html

The Hoffman Spam Index is updated weekly.

--------------------------------
THIS WEEK'S LINKS:

* Virtual Vegas (http://www.virtualvegas.com) -- fun and betting games on the Internet
* Northern Light (http://www.nlsearch.com/) -- nicely categorized search engine
* Infospace Reverse Look-up (http://pic1.infospace.com/_1_174531361__info/reverse.htm?r=hp) -- find people's names and addresses from their phone numbers

SUMMATION


Past Summations


About the Author


Get Summation via email:


About Summation


The Fans


The Links


Got pushed around? .... Contact Auren

Copyright © 1995, 1996, 1997, 1998 Auren Hoffman. All Rights Reserved